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The main objective of search engine optimization (SEO) is to improve the website by adding relevant content, increasing the ranking, targeting keywords, etc. The success rate of the website depends on the expertise of the team handling the SEO needs.
Depending on your demands, you can choose among several types of website optimization services. If your goal is to increase your reach locally, you’ll require a team to handle your local SEO needs.
Around 57% of marketing executives have mentioned that using the right content is an appropriate and the most effective SEO tactic.
This article will explain five main types of website optimization services that will help you increase your ranking. You might not require all the five website optimization services, but knowing what services help you accomplish what goals are good.
1- Off-page website optimization services
As the name suggests, off-page SEO is about everything that, as a visitor, you cannot see. This service helps create a trusting and responsible image of the business, which would attract more clients.
The main factors of off-page SEO are guest posting, competitor research and help a reporter out (HARO). Guest posting is when other websites and publications accept your request for posting on their website. Competitor research is researching how competitors stay ahead in business. HARO is asking industry experts for some tips to prosper in this field.
2- On-page website optimization services
On-page SEO is about optimizing everything a visitor can see on the website. These include using keywords, headers, meta descriptions, images, etc. If you have better content, images, and optimized on-page SEO, there is no stopping you from generating leads.
When you optimize on-page SEO, the search engine recognizes these efforts and gives you a higher ranking. Once Google sees your website as trustworthy, after using this on-page SEO, they will showcase your results at the top for related search queries.
3- Technical SEO
This service mainly handles how the site performs, and this process helps search engines properly understand and identify your website. Technical SEO mainly deals with website speed, mobile compatibility, and site structure.
The website should load up quickly. The website should be compatible with several devices like iPads, laptops, and mobile phones. The site should be secure, i.e., HTTPS URL should be used.
4- Local SEO
Since 40% of smartphone users are constantly searching for local business, it only makes sense to optimize your local SEO needs. The main goal of hiring a team for local SEO is to promote your business and the services to local customers. This is achieved by using strategies that will help you get a good ranking on local search results.
The strategies include properly promoting your brand whilst mentioning your address, working hours, contact information, reviews, photos and a list of services provided. Once you get higher rankings, your business name will be the first to show up regarding any search query.
5- App store optimization
This has got nothing to do with website SEO but bear with us. Google and Bing are not the only search engines. App stores also get tons of search requests. Hence if you have an app, it only makes sense to optimize it to be shown to people in need.
Since your logo and app title will be noticed first, it is crucial to ensure that they should be attractive and have some words related to the keywords. The meta description and the product information should use apt keywords, so clients are brought straight to your app.
Final thoughts
These were the five main types of website optimization services used by businesses to expand their business.
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