The Many Benefits of Gift Card Mailers

How Gift Card Mailers Can Benefit Your Business

While digital marketing through online ads and email coupons is effective, there are other traditional methods your business can use to stand out, which you might not have considered. Direct mail, which is marketing sent directly to your target customer’s mailbox, is an excellent way to increase business, brand loyalty, and awareness. A gift card mailer is an easy and effective way to begin.

What Is a Gift Card Mailer?

Gift card mailers allow you to promote your products or services in a more personal manner. Instead of a simple letter or coupon, customers receive a laminated, plastic pop-out gift card in the mail. The card is usually attached to a mailer that provides details about your business and the offer you are promoting. Just like any other gift card, you can use it to offer product discounts, free services, and more.

Why You Should Use Gift Card Mailers for Your Business

For customers, gift card mailers offer the excitement of receiving a gift card along with the personal touch of custom mail. For businesses, they offer many advantages to help your growth. Here are some key benefits:

• High success rate: Businesses using direct mail campaigns typically see a return on investment of around 15-17%. Offering your target customer an incentive to visit your business can bring even better results.
• Easy to create: Plastic Resource can handle the design, creation, and mailing of your gift card mailers. You only need to provide information about your target audience and any design preferences.
• Help you stand out: While many businesses rely on email marketing, 70% of consumers still prefer traditional mail. A gift card mailer is a standout marketing tool that grabs attention.
• Versatile for all businesses: Whether you’re a retailer, restaurant owner, or accountant, you can use a gift card mailer. You have endless possibilities for what to offer, from discounts to free meals.
• Durable: Gift card mailers are made from high-quality PVC laminate film, which means they can handle the wear and tear of regular mail better than paper.

Set Yourself Apart From the Competition Today

Gift card mailers are a great way to help your business stand out in a cost-effective and successful way. To learn more about our mailers or start creating your design, contact us today.